Amazon partnered with Call Me Kat for the third year in a row to showcase how Amazon Echo (Sphere) can be part of everyday life.

December 8, 2022
by FOX Entertainment

INTEGRATION

  • Through an organic integration, the Echo highlighted Amazon’s Knowledge & Kitchen skills (12/1/22)

 

Integration

RESULTS

  • The integration outperformed Amazon’s brand norms across key metrics including:
    • Double digit increases in Perceived Fit & Brand Opinion/Positive Shift
    • Triple digit increase in Purchase Intent
Topics
In-Show Integration