- The film’s exposure in the LEGO Masters integration episode & Sneak Peek yielded very positive results:
- Double-digit increases in both Title Memorability & Intent to View
- Triple-digit increase for viewers who frequently attend movies
- Ranked #1 for Positive Movie Opinion
- LEGO Masters saw considerably higher engagement across social platforms during the integration episode & Sneak Peek, including high double and triple digit increases in Facebook Shares, Twitter Video Views and Instagram Likes
In collaboration with Universal, FOX produced an entire episode of LEGO Masters to align with the release of Jurassic World: Dominion.
Source: MarketCast TVBE & Nielsen/MRI