Wells Fargo was the inaugural partner for FOX’s DE&I campaign, #TVFORALL, which celebrated Hispanic Heritage Month and aligned with Wells Fargo’s support of diverse storytelling.
- Wells Fargo utilized their paid media on FOX to run the :30 co-branded content
- Ran across FOX linear, digital and Tubi
- Launched in fall premiere week and ran throughout Hispanic Heritage Month
- Content outperformed the Wells Fargo TV norm for Brand Opinion Positive Shift, as well as the financial category norm
- More than 6 in 10 had a more positive opinion of Wells Fargo and were more likely to consider the card
- Nearly 8 in 10 had a positive opinion of the partnership overall