Stifel partnered with the 2022 iHeartRadio Music Awards to sponsor the Best New Artist Award, aligning with the brand’s core pillars; rising stars and the dedication it takes to achieve success

Integration

  • Best New Artist Award: Stifel received multiple visual and verbal mentions during the award presentation

Integration

Custom Content

  • 2x co-branded spots ran in Stifel paid media
    • Content celebrated the up-and-coming artists and congratulated all the Best New Artist winners

Custom Content

Custom Co-branded Spot

RESULTS

  • The 2022 iHeartRadio Music Awards were up +7% with A25-54
Source: Nielsen