• Case Studies

FOX Entertainment x WB Space Jam x LEGO Masters

Space Jam: A New Legacy

Warner Brothers partnered with LEGO Masters  to create awareness of their July release of Space Jam: A New Legacy.

Campaign Elements

  • :65 co-branded content pieces starring Boone from LEGO Masters, as well as Tweety Bird & Bugs Bunny from the film
  • An in-show Fast Break feature in LEGO Masters and on FOXNOW
  • Social amplification on WB’s Twitter account
  • Behind the scenes content published on FOX YouTube and shared by FOX and WB talent

Custom Content

Tune-In

BTS Content

Results

  • The co-branded custom content significantly outperformed the Space Jam norm across metrics.
  • Custom content kept viewers tuned in, holding viewers’ attention with (+11% ) higher C7 rtg compared to the FOX average.
  • On social, the content drove a strong performance, with the elements earning more responses and video views than the average LEGO Masters post across all platforms.

 

Source: PMI TV Brand Effect, Nielsen C7 retention, ListenFirst

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