Space Jam: A New Legacy
Warner Brothers partnered with LEGO Masters to create awareness of their July release of Space Jam: A New Legacy.
Campaign Elements
- :65 co-branded content pieces starring Boone from LEGO Masters, as well as Tweety Bird & Bugs Bunny from the film
- An in-show Fast Break feature in LEGO Masters and on FOXNOW
- Social amplification on WB’s Twitter account
- Behind the scenes content published on FOX YouTube and shared by FOX and WB talent
Custom Content
Tune-In
BTS Content
Results
- The co-branded custom content significantly outperformed the Space Jam norm across metrics.
- Custom content kept viewers tuned in, holding viewers’ attention with (+11% ) higher C7 rtg compared to the FOX average.
- On social, the content drove a strong performance, with the elements earning more responses and video views than the average LEGO Masters post across all platforms.
Source: PMI TV Brand Effect, Nielsen C7 retention, ListenFirst