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Warner Bros. aligned with The Masked Dancer to create awareness of their February release, Tom & Jerry. WB and FOX collaborated on the creation of a :60 custom content piece that featured Tom & Jerry causing havoc on the set of The Masked Dancer. Starring in the content were film stars Chloe Grace Moretz and Ken Jeong. The content aired in a FOX Fast Break in the Masked Dancer finale. WB amplified the content on Twitter to create further awareness
RESULTS
Custom content over indexed on key movie viewers, including those who attend movies once or more a week
The amplified post on The Masked Dancer Twitter handle had over 2.5M views
Tom & Jerry Fast Break kept viewers’ attention, with 82% audience retention
Source: Phoenix, Nielsen
Topics
Custom Content
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