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July 6, 2021

Warner Bros. aligned with The Masked Dancer to create awareness of their February release, Tom & Jerry. WB and FOX collaborated on the creation of a :60 custom content piece that featured Tom & Jerry causing havoc on the set of The Masked Dancer. Starring in the content were film stars Chloe Grace Moretz and Ken Jeong. The content aired in a FOX Fast Break in the Masked Dancer finale. WB amplified the content on Twitter to create further awareness

RESULTS

  • Custom content over indexed on key movie viewers, including those who attend movies once or more a week
  • The amplified post on The Masked Dancer Twitter handle had over 2.5M views
  • Tom & Jerry Fast Break kept viewers’ attention, with 82% audience retention

Source: Phoenix, Nielsen

Topics
Custom Content

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