Partnership Elements
Tune-in
Tune-in aired in The Simpsons driving to the exclusive sneak peek.
Social Amplification
Social content posted on #AniDom Instagram and Facebook handles as well as collab with FOX and Disney Instagram and Facebook
Custom Intro
Co-branded custom animated intro leading into exclusive trailer coming out of the first act of Krapopolis
How We Won Together
Target Engagement
Krapopolis and The Simpsons were the perfect fit for Kingdom of the Planet of the Apes reaching frequent moviegoers looking for action-packed thrillers.
High Brand Lift
There was a double-digit lift in search engagement surrounding the custom spot, tune-in and trailer on the airdate, May 5, 2024.
High Memorability
The custom content for Kingdom of the Planet of the Apes' outperformed category and client benchmarks in memorability.
- FOX Entertainment
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Movies/HVMedia/Entertainment/Sports
Topics
Brand Lift