FOX Entertainment teamed up with Microsoft for a fully-custom partnership combining the show’s epic builds and head-to-head competition with the creative potential and technological ingenuity of Microsoft.
Microsoft + FOX Entertainment created a multi-platform season-long Lego Masters partnership to showcase everyday use of the new Surface Pro 7
Custom Co-Branded Content Series. A ten-week linear and social content series, “Brick Tips” hosted by judges Jamie and Amy. FOX Entertainment + Lego Masters + Microsoft, 2020
Integration. FOX Entertainment + Lego Masters + Microsoft, 2020.
Co-Branded Promos. FOX Entertainment + Lego Masters + Microsoft, 2020
Brand Impact
Microsoft’s breakthrough partnership with FOX’s new hit competition series was a resounding success for both brands across platforms, with benefits of the season-long sponsorship increasing significantly (consideration & intent) among those who watched 3 or more episodes of Lego Masters (Source: Latitude).