FOX + Pepsi Recap Sizzle
Pepsi’s custom-built Cherries Wild app will resonate with viewers and consumers as most adults in the United States use a digital device while watching TV, and more than half play games.
cherries wild
FOX and Pepsi partnered on a first-of-its-kind collaboration creating a new game show, Cherries Wild, to support the relaunch of Wild Cherry. The 6 x ½ hour episodes, hosted by Jason Biggs, aired Sunday nights (7p), immediately following NASCAR, 2/21-3/28. The partnership had multiple touch-points across linear, digital, social, mobile and at retail. The Wild Cherry brand was authentically integrated into the game play and set design of every episode.
Integration: The Pepsi branded Wild Moment (1x per episode) was an unexpected in-show moment where contestants received a bonus spin to win cash and/or wild cherries. This moment was inclusive of a Jason Biggs call-out to Pepsi and a branded lower third.
Cherries Wild Companion App: Pepsi created a custom Cherries Wild interactive mobile gaming app allowing viewers at home to play alongside show contestants in real time.
- The Wild Moment Content invited viewers to play along (in app) with the chance to win the exact amount that the contestants had just won in-show (weekly winning prize ranged from $12K-$29K).
Co-Branded Custom Content (Pepsi paid ad time)
- Trivia Rush Content invited viewers to play along at home with a fast-paced trivia challenge.