• Case Studies

September 12, 2022

Purina Pro Plan & FOX Sports

Over 3,000 dogs from around the world descended upon the historic Lyndhurst Estate in Tarrytown, New York for the 146th Westminster Kennel Club Dog Show – and once again, Purina Pro Plan was center stage. The sixth year of this partnership delivered unrivaled exposure and positioning to reach viewers across the nation on FOX, FS1, and FS2.

Sponsorship Elements

In addition to Purina’s extensive Presenting Sponsorship of the 2022 Westminster Kennel Club Dog Show and Highlight Show, the brand also received Masters Agility Leaderboards, two custom vignettes, and promotional tune-ins.

Slide 1 of 5

Broadcast Open

Slide 2 of 5

Ring Signage

Slide 3 of 5

Judge Signage Beauty Shot

Slide 4 of 5

Billboard

Slide 5 of 5

Logo Fly

Leaderboard

Each year, 350 dogs across five breed classes compete in the Masters of Agility Championship at Westminster. This year, each class's leaderboard was branded with the Purina Pro Plan logo throughout the competition.

Custom Vignettes

During the Night 1 Conformation Show on FS1, Purina Pro Plan introduced viewers to veterinarian, Dr. Callie Harris. Dr. Harris discussed the benefits of Purina Pro Plan and the brand’s historic relationship with Westminster Kennel Club Best in Show winners. During the Night 2 show, we highlighted Purina Pro Plan’s charitable partnership with RedRover for the Purple Leash Project helping victims of domestic abuse find pet-friendly shelters.

Purina Highlights Show

This special on FS1 allowed audiences to relive all the action from this year's event. Purina Pro Plan received full ownership of the program with a custom open, rejoins, talent VOs and billboards.

Promotional Tune Ins

FOX Sports provided robust promotional support for the event, including tune-in placements around key sports properties like Major League Baseball, NASCAR, and the USFL.

Topics
Sponsorship