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Gatorade partnered with So You Think You Can Dance to create brand awareness for the new product, Gatorade Water! 

CHECK OUT THE INTEGRATION BY CLICKING THE PLAY BUTTON! 

Partnership Execution

In a two-part challenge, the top four contestants choreographed brand videos for Gatorade Water to showcase their creativity. They later collaborated to create a video that highlighted the product organically.

Additional Elements

Special Guest Appearance

Gatorade Water Brand Ambassador and So You Think You Can Dance alum, Witney Carson, made a surprise appearance to introduce the challenge.

Social Amplification

The partnership was taken to the next level through social distribution across @RealityClubFOX in collaboration with @DanceOnFOX & short form videos on @FoxTV's YouTube channel, & the So You Think You Can Dance Facebook page.

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Ad Recall