• Branded Content

FOX Entertainment and Universal DreamWorks banded together for a first-of-a-kind, Telly Award-winning partnership in The Masked Singer. Poppy and Branch were front-and-center throughout the episode… driving interest and excitement around the theatrical release of Trolls, Band Together.

Results

Our winning combination of the special episode and social posts delivered a big win for Universal. Results include:

  • Triple-digital lift in Title Memorability
  • Double-digit lift in Ad Memorability during The Masked Singer
  • Amplified content generated over 5 Million views across Facebook, X, and Instagram