Disney partnered with The Masked Singer to bring fans a special look of their  release of Frozen 2. Fox produced a :35 thematically aligned content piece starring Josh Gad (Olaf) which aired adjacent to a :30 exclusive trailer. Co-branded tune-ins aired in FOX prime leading up to the night.

:35 Special Look

:10 Co-Branded Tune-In

Results:

  • Custom content outperformed norms for intent to see Frozen 2 (nearly 3x more)
  • Nearly 70% lift in tweets about Frozen 2 from those who tweeted about The Masked Singer during the episode

 

Source: Phoenix & Nielsen Social