Invesco and FOX Business Join Forces

FOX Business teamed up with Invesco to launch a one-of-a-kind business program in partnership with Barron’s that delivered astute financial perspective and actionable insights to an elite group of viewers. As the presenting sponsor, Invesco leveraged strong brand association from FOX Business and Barron’s to drive brand awareness.

Partnership Elements:

On-Air Sponsorship: Opening and closing billboards plus mid-show lower thirds aired hundreds of times in the first quarter alone
Digital Integration: Co-branded units ran on FOX News and FOX Business sites, driving users to Invesco

Invesco’s high-profile sponsorship of Barron’s Roundtable on the FOX Business Network demonstrated a strategic investment that paid significant dividends. By leveraging top financial minds, the collaboration successfully boosted both viewership and brand exposure.

As interest in the show surged, Invesco gained substantial visibility, generating millions of impressions among a financially informed and influential audience. This increased exposure highlights the effectiveness of the partnership in elevating Invesco’s brand presence within the financial community.

Invesco presenting sponsorship mid-show lower third on-screen: 92x times in 1Q Aired 1x per Barron’s Roundtable airing in 1Q

Run-of-network co-branded units rotated across FOX News & FOX Business, driving users to Invesco’s sponsorship.

Notable guests and enhanced promotion drove viewership of Barron’s Roundtable

FOX News Media
Financial/Insurance/Credit Cards

Topics

Custom Content, Innovative Partnership

Work With Us!