Dodge Drives Holiday Sales With FOX News Partnership

Dodge Highlights the Holidays

When it came to breaking through the holiday season, Dodge and FOX News formed an unbeatable partnership with a custom sponsorship program. With the help of the Dodge Durango SRT, The FOX & Friends team headed ‘Home for the Holidays’ to spend time and share cherished traditions with their family and friends. FOX & Friends co-hosts Steve Doocy, Ainsley Earhardt and Brian Kilmeade each traveled in a Dodge Durango SRT, showing off the vehicle’s benefits while engaging with audiences on a personal level.

Partnership Elements

On-Air Sponsorship: Appeared on tagged promos, on-screen lower thirds, intro animations, and custom billboards
Seamless Talent Integration + Vehicle Integration

Talent Integrations

FOX & Friends co-hosts Steve Doocy, Ainsley Earhardt, and Brian Kilmeade engaged audiences with stories of their own personal family holiday traditions

Steve Doocy introduced America to his family for an afternoon of holiday celebrations. The Doocy family made gingerbread cookies and shared their favorite Christmas memories. Steve picked up his three kids from the airport and showed viewers that the Dodge Durango is the fastest, most powerful, and capable American three-row SUV.

Ainsley Earhardt and daughter Hayden decorated a Christmas tree at home and hosted a holiday gathering with friends. Ainsley placed holiday gifts in the vehicle trunk, showcasing the impressive cargo space.

Brian Kilmeade started a new family tradition this year – taking his two dogs for a Christmas card photo with Santa. On his way to the pet store, Brian tapped into the vehicle’s Uconnect touchscreen radio to play FOX News Sirius XM.