A FOX Business First-of-Its-Kind Integration

FOX News Media and Ancestry teamed up for a unique integration on “Mornings with Maria,” featuring Maria Bartiromo and Ancestry’s Lisa Elzey discussing family history and the 1950s Census. This segment, which lasted eight minutes, effectively promoted Ancestry’s initiative to FOX Business viewers. Ancestry then expanded their exposure with a follow-up on “FOX & Friends,” giving them a total of twelve minutes of airtime across both shows. This cross-network approach marked a successful, innovative partnership for Ancestry.

Campaign Elements: 

• Custom Integration: Mornings with Maria integration featuring Ancestry spokesperson Lisa Elzey and documents from Ancestry
• Clip Feature: FOX & Friends segment featuring the clip from the Mornings with Maria interview & verbal call outs
• In-Show Graphics: FNC & FBN in-show graphics: lower third banner, legal disclaimer, on-screen CTA “Visit Ancestry.com”
• Custom Billboards & Ad Placement: Sponsorship billboard & commercial adjacency following segments on both networks