• Portfolio Marketing

Every month the FOX Portfolio & Solutions team will bring you strategic marketing intelligence, insights, and solutions that focus on your brand needs and marketplace trends. This month’s update focuses on the cryptocurrency industry and shares some key findings on the latest research, what’s new in the industry and how your brands can break through with the power of the FOX Portfolio. Below you’ll find the category insights newsletter on cryptocurrency.

Fast Facts

The adoption of cryptocurrency has grown at an increasing rate in recent years. An estimated 300M+ people globally have some level of exposure to cryptocurrency. The global crypto asset has a market value of $1.7 trillion, almost double the size of the global silver market (1). The success of Bitcoin, the largest and most widely traded cryptocurrency, has led to the launch of over 10,000 additional cryptocurrencies in the market today.

The desire to build wealth and participate in a cultural and financial movement are key drivers for consumer adoption (2).

$1.7 Trillion

Global Value of All Cryptocurrency as of February 22, 2022

>10 Thousand

Number of Cryptocurrencies Worldwide

Benefits:

Cryptocurrencies are typically decentralized or not dependent on financial intermediaries such as banks, making it faster and cheaper to transact and transfer assets.

Cryptocurrencies use cryptography, which allows transactions to be secure and protected from double-spending.

 

 

 

Drawbacks:

Many digital currencies have become purely speculative and have not provided any real economic benefits.

The price of Bitcoin has seen huge volatility, down about 40% from its all-time high in November 2021.

Smaller cryptocurrencies have fallen even further and much of the selloff can be attributed to lower appetite for risky assets and potential increased regulation.

CRYPTO ASSETS, EXCHANGES & PLATFORMS

Cryptocurrency assets can be purchased on peer-to-peer networks and cryptocurrency exchanges. The landscape has become very competitive as industry participants from crypto native to traditional brokerages and large financial institutions vie for market share.

Digital Assets Based on Blockchain Technology

  • Bitcoin
  • Ethereum
  • Tether
  • Tezos

Facilitates Cryptocurrency Trading

  • BlockFi
  • Coinbase
  • Crypto.com
  • Etoro
  • FTX
  • Gemini
  • Kraken
  • Robinhood

For Questions or more detail

Please contact the FOX Portfolio Strategy & Solutions team to help you with strategic marketing intelligence, insights and solutions.

STEPHANIE CHUA | Director, Portfolio Strategy & Solutions | stephaniekline.chua@fox.com

JEFF FOSTER | Senior Manager, Portfolio Strategy & Solutions | jeff.foster@fox.com

RISTEN CLARKE | Specialist, Portfolio Strategy & Solutions | risten.clarke@fox.com

1) CoinMarketCap, as of February 22, 2022

2) “The Crypto Phenomenon: Consumer Attitudes & Usage,”  Report by Visa

3) eMarketer (January 2022), Crypto by the Numbers.

4) Morning Consult, Sept 2021 survey

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