Research & Audience Insights from Tubi

FALL INTO THE STREAM

AVOD has officially outpaced SVOD. With former subscription only platforms getting into the ad-supported space coupled with economic macro trends, there are a number of key factors that will greatly impact the ad buying community for Fall Scatter and beyond. Tubi’s latest insights address trends ranging from ad prices to shifts in consumer behavior, content consumption, preferences and more. Fall into the Stream with Tubi and click below to download the insights.

The Great Negotiation

How a crackdown on password sharing will impact Ad Prices.

Original Content

What are Streaming Audiences Actually Watching?

2022 ACTIONABLE AUDIENCE INSIGHTS FOR BRANDS

AVOD has maintained a sustained level of growth leading into 2022. Amid an array of consumer choices and behaviors, Tubi’s latest report aims to inform and empower brands by detailing trends in investments and audiences that matter most.

DOWNLOAD REPORT

Get the latest insights on streaming audiences featuring Tubi’s Vice President of Audience Research, Karl Dawson plus commentary from FOX’s EVP of Sales Research Insight & Strategy, Audrey Steele, and Amobee’s GM of Commercial & Business Development, Stacy Daft.

2022 Streaming Snapshot

In partnership with OnePoll, Tubi’s latest research looks at key factors that drive loyalty to streaming services. Key findings include that 57% of those surveyed plan to cut paid TV and video services with the average person looking to cut 3 out of 5 and 1 in 4 respondents think the future of streaming will include free services with limited ads.

Audience Overview

From auto to retail – and everything in between – get the latest industry insights on Tubi’s massive, incremental, and nationally representative audience.