2023 Audience Report
The Stream: 2023 Actionable Insights for Brands
2023 Audience Report: Webinar on Demand
Get exclusive access to the latest findings from The Stream and more from Karl Dawson, Tubi’s VP of audience research. You’ll find out:
- Why AVOD will be the biggest area of growth in streaming this year
- What streaming audiences look for in choosing an AVOD service and what drives loyalty and satisfaction
- Key audience segments that overindex for AVOD use and engagement
FALL INTO THE STREAM
AVOD has officially outpaced SVOD. With former subscription only platforms getting into the ad-supported space coupled with economic macro trends, there are a number of key factors that will greatly impact the ad buying community for Fall Scatter and beyond. Tubi’s latest insights address trends ranging from ad prices to shifts in consumer behavior, content consumption, preferences and more. Fall into the Stream with Tubi and click below to download the insights.
The Great Negotiation
How a crackdown on password sharing will impact Ad Prices.
What are Streaming Audiences Actually Watching?
2022 Streaming Snapshot
In partnership with OnePoll, Tubi’s latest research looks at key factors that drive loyalty to streaming services. Key findings include that 57% of those surveyed plan to cut paid TV and video services with the average person looking to cut 3 out of 5 and 1 in 4 respondents think the future of streaming will include free services with limited ads.