Research & Audience Insights from Tubi


AVOD has maintained a sustained level of growth leading into 2022. Amid an array of consumer choices and behaviors, Tubi’s latest report aims to inform and empower brands by detailing trends in investments and audiences that matter most.


Get the latest insights on streaming audiences featuring Tubi’s Vice President of Audience Research, Karl Dawson plus commentary from FOX’s EVP of Sales Research Insight & Strategy, Audrey Steele, and Amobee’s GM of Commercial & Business Development, Stacy Daft.

2022 Streaming Snapshot

In partnership with OnePoll, Tubi’s latest research looks at key factors that drive loyalty to streaming services. Key findings include that 57% of those surveyed plan to cut paid TV and video services with the average person looking to cut 3 out of 5 and 1 in 4 respondents think the future of streaming will include free services with limited ads.

Audience Overview

From auto to retail – and everything in between – get the latest industry insights on Tubi’s massive, incremental, and nationally representative audience.