Spotlight
Properties
Platforms & Partnerships
Spotlight
Properties
Partnerships & Integrations
Entertainment Programming
Insights and Innovations
Partnerships & Integrations
Our Solutions
Branded Entertainment
Resources
Contact Us
Programming
Resources
Ad Products
Partnerships
Are you sure you want to logout? In order to log back in you will need to re-authenticate your account. This includes another SMS/Text Authentication Message sent to your cell phone number.
Simply Orange partnered with FOX Entertainment and Gordon Ramsay’s hit cooking competition, Next Level Chef, and digital companion series, Next Level Kitchen, to seamlessly weave the Simply Orange brand and product into delicious recipes.
Increased positive perceptions of Simply Orange as being high quality, natural and versatile
Significant lifts in both upper and lower funnel metrics
Top performing social content that exceeded Next Level Chef averages on Facebook and Instagram
In partnership with Simply Orange, FOX created a three-part co-branded custom content digital series, Simply Elevated Brunch. The series featured past fan-favorite Next Level Chef contestant Omi Hopper preparing elevated brunch dishes aligned with weekly in-show challenges while highlighting Simply Orange as a key ingredient. Dishes were inspired by her Puerto Rican culture and included Steak and Eggs with Orange Curry Sauce, Seafood Ceviche in Tostone Cups, and Guava French Toast Bites with an Orange Cream Cheese Glaze.
To drive awareness of the Simply Elevated Brunch series, teasers aired in Next Level Chef commercial time following a contextually relevant in-show moment. Teasers included a QR code driving to the long-form videos on social.
Long-form Videos Across Social
In the long-form videos, chef Omi Hopper demonstrated how to elevate classic brunch dishes using simple ingredients.
With distribution and promotion across Next Level Chef, Omi’s Instagram and Facebook and Food Club FOX’s YouTube, fans could access content across their favorite platforms.
YouTube
Bonus Content:
Recipe Cards & Talent Interview
Click to watch bonus content with Omi Hopper
Recipe Cards
To encourage fan participation, FOX created co-branded recipe cards with easy-to-follow instructions.
To amplify Simply’s alignment with Gordon Ramsay’s programming and his social handles, Simply Orange sponsored Next Level Chef’s digital companion series, Next Level Kitchen. Through co-branded graphics and organic integration of Simply OJ into a brunch-themed episode, viewers learned how Simply can take their dishes to the next level.
In Next Level Kitchen, renowned chefs Gordon Ramsay, Nyesha Arrington and Richard Blais share simple cooking tips through content that lives on Gordon’s YouTube and Facebook and is promoted across Gordon’s Instagram and TikTok. Through a mix of sponsored promos, opening/closing end cards, and lower thirds viewers were reminded of Simply Orange and their tagline – Say Yes to Simple.
Watch the Video
In a custom brunch episode for Simply Orange, Gordon challenged Nyesha to create a show-stopping brunch dish anyone could prepare at home. With the help of Simply Orange, Nyesha demonstrated how to make quick and delicious Orange Ricotta Pancakes!
