As a proudly ad-supported streaming platform with a technology-first approach, Tubi solves for some of the biggest challenges across an increasingly fragmented ecosystem. With tools for improved reach and frequency, integrations that aid in interoperability and partnerships to measure across the customer journey, Tubi offers brands a means for more scale to the audiences they want to reach across platforms.

Bridging the Gap Between Content and Context

The ability to understand the context in which your streaming investments ran is paramount for brands looking to understand the optimal context for reaching highly engaged audiences. Tubi’s Campaign Insights is a first of its kind analysis that features Content Clusters, unique contextual groupings that go well beyond standard genre offering rich audience information for contextual transparency in OTT.

Advanced Frequency


Eliminate Excessive Ad Repetition

Tubi’s Advanced Frequency Management technology enables advertisers to cap frequency at the campaign level, regardless of demand source. Tubi’s unique position as a technology-first publisher platform gives us the ability to transcode every ad that comes in. From there, we identify if duplicates exist and assign them to a campaign at a frequency level that has been outlined by the advertiser.

Award Winning "Outstanding Advance in Ad Transparency"

Tubi’s tech stack was built for integration with partners that can efficiently measure Brand Lift, Incremental Reach, Online and Offline Conversions AND Sales Outcomes. As a proud recipient of the Cynopsis Model D Award for “Outstanding Advance in Advertising Transparency,” Tubi’s combined forces with industry leading measurement providers gives brands unparalleled insights on the customer journey.