Thought Leadership

FOX UPFRONT: FOX is All-In on Ad-Supported

“With Broadcast’s Breadth and Tubi’s Depth, FOX Goes All-In on Ad-Supported in Upfront” by Jason Lynch at AdWeek.

May 20, 2021
by ADWEEK

With Broadcast’s Breadth and Tubi’s Depth, Fox Goes All-In on Ad-Supported in Upfront

In this article, Adweek sat down with FOX Executives, Tubi founder and CEO Farhad Massoudi, Fox Corp. president of advertising sales Marianne Gambelli and Fox Entertainment CEO Charlie Collier to talk upfront strategy—and why they think TV viewers will return post-pandemic.

“My priority is to package our portfolio to drive the biggest scale that we possibly can, to be as flexible as we possibly can in this new world and approach advertisers in a much more customized way.” – Marianne Gambelli, President of Advertising Sales, Fox Corp.

Read the Full Adweek Article HERE (login required).

Check out these other break through articles that may apply to your needs