Fox Corporation’s Content Drives Commerce Brand Partnership Summit was a first of its kind event, showcasing how the company’s growth strategy in new businesses, its next generation of content and innovative ad solutions are creating more opportunities for advertisers to tap into and reach a community of fans who engage with its leading portfolio of brands – including FOX Entertainment, FOX Sports, FOX News Media and Tubi.
Held on the historic FOX Lot in Los Angeles, the Summit displayed the innovation, acquisitions, partnerships, and storytelling that powers FOX’s ad supported portfolio, as well as insights into how the company works with its advertising partners to help grow their business. The event featured a cross-section of industry experts, marketers, creators, and FOX leaders, highlighted by a keynote conversation between Marianne Gambelli, President Ad Sales and Marketing, and Fox Corporation Executive Chairman and Chief Executive Officer Lachlan Murdoch.
Murdoch noted that FOX’s strategy centers around engaging with viewers, working with partners on how they want to advertise and stated the company will continue to invest in the advertising ecosystem. “Whether it’s in Tubi, FOX Weather or launching Blockchain Creative Labs, all of these are an investment in the future of that ecosystem,” remarked Murdoch.
“FOX is at the center of ad supported premium content across our four leading verticals,” said Gambelli. “We are focused on the future, and we’re well positioned to serve our clients business needs. At FOX, we don’t believe in a one size fits all strategy. We’ll push the status quo as we continue to build, learn and grow with our partners, as we work together to navigate and succeed in this evolving marketplace.”