“NBCU’s Upfront Was About Itself, While Fox’s Focused On Ad Buyers” by Adam Buckman at MediaPost.
As advanced technology, streaming, and all-star casts become the centerpieces of upfront presentations, FOX is taking a unique approach by addressing its breakthrough capabilities while highlighting their purpose – to serve advertisers.
“Our upfront is for advertisers…We appreciate the opportunity to share where Fox is heading, and give you a preview of our series for next season. They’re not built for subscribers. They’re built for you to help build your brands.” Charlie Collier, CEO of FOX Entertainment
Read the full MediaPost article HERE.