Thought Leadership

FOX + Pepsi on AdWeek

Fox and Pepsi’s New Show, Cherries Wild, Isn’t Just a Half-Hour Ad For the Soda Brand” by Mollie Cahillane at AdWeek.

January 26, 2021
by AdWeek

In case you missed it, Suzanne Sullivan, FOX’s EVP of Entertainment Ad Sales, and Todd Kaplan, VP of Marketing at Pepsi, discussing the FOX-Pepsi partnership on CHERRIES WILD.  Suzanne and Todd share insights on how the two companies are expanding the boundaries of traditional media partnerships to deliver innovative experiences and content that further engage viewers.

Read “Fox and Pepsi’s New Show, Cherries Wild, Isn’t Just a Half-Hour Ad For the Soda Brand” by Mollie Cahillane HERE on AdWeek.com (login required).

CHERRIES WILD Premieres Sunday, February 14th at 7:00PM ET

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