ADVERTISING INNOVATION
BORN TO TECH
Before we were Tubi, we were an adtech platform. It’s core to who we are, and it’s our to our promise to you.
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Before we were Tubi, we were an adtech platform. It’s core to who we are, and it’s our to our promise to you.
When you advertise on Tubi, you can expect a full stack of tech-first features and solutions.
We offer guaranteed and private marketplace programmatic buying options and integrations with your favorite DSPs for maximum efficiency and interoperability.
Depending on your goals, budget, and preference, you can choose the marketplace that works for you. No matter your demand source, you can expect to:
In addition to having the best audience in streaming (love you, guys!), we make it easy to reach the segments that matter most to you.
We also make sure you can continue to run and measure person-based, targeted advertising campaigns in an increasingly cookie-less world. Our cloud-agnostic data collaboration program makes targeting scalable and privacy-friendly, no matter where your data lives.
We eliminate excessive ad repetition by enabling you to cap frequency at the campaign level, regardless of demand source.
It’s all thanks to our unique position as a technology-first publisher. We transcode every ad that comes in, identify if duplicates exist, and then assign them to a campaign at a frequency level that has been outlined by you, the advertiser.
The best part? You can redirect that budget to reaching fresh, receptive audiences.
Tubi was built (literally) to measure brand lift, incremental reach, online and offline conversions, and sales outcomes across the customer journey.
By combining our own first-party insights with data from industry-leading measurement providers, we offer you the flexibility to measure your preferred KPIs and get a real read on campaign ROI. We can even craft custom brand lift studies that measure how your target audience perceives your brand across the funnel.
The icing? Because we take on so many third-party data partnerships, you don’t have to. That means you can spend more of your budget on media and less of it on aggregating measurement and attribution data.
Once upon a time, subscription-based video on demand (SVOD) streaming apps seemed like the one and only future of television—and for good reason. They offered consumers high-quality original content and an ad-free alternative to the choice limitations of linear, traditional TV.
But times are changing, and on over-the-top (OTT) platforms, ads are back in vogue—as long as consumers get something in return for watching them. Increasingly, that “something” is free content and a break from subscription fees.
People consume content for a variety of reasons—and some of those reasons make them more receptive to certain kinds of brand messaging than others. It’s simple advertising psychology.