• Case Studies

Utilizing The Masked Singer IP, FOX created thematically aligned custom content for the release of MGM’s “Addams Family.”

“Wednesdays with Wednesday” custom content aired throughout an entire episode and adjacent to the show, seamlessly transitioning in and out of content, as an authentic extension of the episode.

1x :15 Interstitial “It Voice”

1x :30 Interstitial “Trailer Intro”

Results

The four Addams Family elements had a weighted average rating that was +18% higher than the C3 telecast rating. (Source: Nielsen)