Streaming Insights

With an industry-leading assist

The streaming landscape is in constant flux. But you knew that already.

That’s why understanding the habits, preferences, and desires of today’s viewer has never been more crucial. So we partnered with The Harris Poll, a leader in industry research, for this year’s edition of The Stream 2024: Streaming Insights for Marketers, a report full of insights and narratives to inform marketing strategies that cut through the noise.

What are those insights and narratives? Download The Stream 2024 to find out.

Download The Stream from Tubi

You Won’t Find These Insights Anywhere Else

An exclusive look into the audiences influencing streaming

So what can you expect from this report? Well, for one, balancing entertainment options is becoming synonymous with balancing the checkbook. To avoid overspending, more than half of Americans (54%) are monitoring how much they use streaming services. 65% of viewers use at least one free, ad-supported streaming service regularly—a number that’s even higher for heavy streamers (72%). In fact, 62% would rather use free, ad-supported streaming over a paid subscription.

And, hey, you gotta have priorities: 58% of consumers would rather watch ads while streaming and get an extra coffee every month than pay full-price for an ad-free service. Download The Stream 2024 to find out what else streamers will (and won’t) pay for.

Download The Stream from Tubi

Looking for Gen Z Streamer Insights?

We got you.

There is a clear shift in preferences and priorities among some of the most sought-after audiences. A whopping 74% of Gen Z and Millennials increasingly seek fresh and innovative ideas, preferring to watch original content instead of franchises or remakes. What’s more, they are embracing diversity, as 74% of Gen Z & Millennials seek out content showcasing different identities and backgrounds.

This creates significant opportunities for brands to captivate attention and connect more authentically with these audiences. But how can they do that? Dive into the full report below to find out.

Download The Stream from Tubi

2024 The Stream Report


By clicking the “Download Tubi’s The Stream” button, you are agreeing to Tubi’s
Business to Business Privacy Policy
, which includes its Notice of Financial Incentive.

Blog: More from The Stream

Introducing The Stream 2024

Get a sneak peek at the exclusive streaming audience insights featured in this year's report.

Keep Reading

In Our Freemium Era: The Rise of Ad-Supported Streaming

Learn how marketers can use free streaming to meet audiences where they're already tuned in.

Keep Reading

Additional Resources

Streaming Trends Worth Talking About

How younger generations are turning to streaming for connection, validation, and originality.

Download Now

Freemiums FTW: Ad-Supported is in

For many, free ad-supported streaming services are already part of the rotation.

Download Now

What's Your (Ad) Type?

When it comes to ad-supported streaming , ad format and content matter.

Download Now