Custom Solutions

Bold, humorous, and authentic. TMZ creates buzz and catapults brand campaigns into pop culture headlines that resonate with fans everywhere and drive results. Through unbeatable custom opportunities and cross-platform programs, brands can leverage outside the box solutions to increase awareness, purchase intent, and acquisition. Take a look at some of our recent standout executions!

Custom In-Show Integrations

BET+  College Hill: Celebrity Edition Season 1


TMZ caught up with cast member Nene Leakes to talk about going back to school on College Hill: Celebrity Edition. The segment aired in TMZ On TV – providing an organic opportunity to eventize the show, feature footage from the show, and drive tune-in.

BET+  All the Queen's Men
Season 2

TMZ Live

Harvey and Charles invited All The Queen's Men stars Eva Marcille and Michael "Bolo" Bolwaire to join them on TMZ Live, where they talked about the new season and working with Tyler Perry. Trailers, tune-in messaging, and teasers for the upcoming season were seamlessly woven throughout the show. The segment drove reach, tune-in, and anticipation for the new season.

Showtime PPV:
Jake Paul vs. Anderson Silva

TMZ Sports on FS1/FS2

In a special edition of TMZ Sports, UFC Star Kamaru Usman joined the host Michael Babcock to provide analysis and insights on the highly anticipated matchup between Jake Paul and Anderson Silva – but it didn't end there. Both fighters also joined the conversation to generate excitement and boost sales for the Showtime PPV event.

Showtime PPV:
David Benavidez vs. Caleb Plant

TMZ Sports on FS1/FS2

It's no surprise TMZ Sports' Michael Babcock and Mojo Muhtadi love boxing – always eager to build anticipation for upcoming fights. In March '23, fighters David Benavidez and Caleb "Sweethands" Plant took advantage of the platform and brought their rivalry to the show, building excitement for their highly anticipated Showtime PPV showdown.

Custom Staffer Videos

KFC Secret Recipe Fries

In a custom-created video, TMZ made KFC’s newest product a pop-culture headline by revealing that its Secret Recipe Fries were finally on the menu. And, the staffers contextualized the product among other major newsworthy headlines that finally happened during the same period, weaving the KFC news throughout the content.

Stars on Mars Season 1

FOX partnered with TMZ to drive awareness ahead of its new series premiere of Stars on Mars, where fan-favorite celebs competed in life-on-Mars simulations. The engaging custom video featured TMZ's signature voiceover, while Staffers touted recent newsworthy space-related stories, weaving in key cast members exclusive footage, show trailers, tune-in information and more.

Custom Social Content

VH1 Celebrity Squares Custom Staffer Instagram Stories

Staffers took to Instagram Stories to answer a TMZ-related trivia question about one of the celebs featured in the new VH1 series. In addition, the Staffers quizzed TMZ IG followers on whether they agreed or disagreed – in the style of Celebrity Squares! This interactive and engaging series included the IG Stories quiz feature, VH1 branding, tune-in and key message points.

Showtime PPV: Errol Spence Jr. vs. Terence Crawford On-the-Ground Instagram Coverage Series

The TMZ Sports Team delivered exciting exclusive updates and coverage leading up to one of the most significant world title fights of all time. Through a mix of Instagram Stories and Reels, TMZ’s social content brought excitement and hype leading up to the Showtime PPV event.