TMZ caught up with cast member Lisa Vanderpump to discuss her experience competing against Gordon Ramsay on FOX’s hit show Food Stars. The segment aired on TMZ on TV- providing an organic opportunity to eventize the show, featuring footage from the show, and drive tune-in.

The TMZ Newsroom shared an entertaining clip from FX’s new series Clipped on TMZ on TV. The integration provided a natural opportunity to highlight the Donald Sterling scandal and what it was like to cover the story 10 years ago, featuring a clip and driving viewership.

Harvey and Charles invited Ms. Pat back for an appearance on TMZ Live, where they talked about the new season. Trailers, tune-in messaging, and teasers for the upcoming season were seamlessly woven throughout the segment, reminding viewers that they can catch all the episodes exclusively on BET+.

HERS capitalized on TMZ’s extensive reach by promoting their brand on TMZ Live, a popular daily news talk show. They presented an Oscars-related story, which included a verbal mention and a lower third graphic, effectively integrating their brand into the show’s content.