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At FOX, football isn’t just a game, it’s in our DNA – and there’s no better example of that than the UFL. The first year was a hit with fans – with the UFL’s world-class competition, innovation, access and player development on full display.
When the league returns in 2025, the Birmingham Stallions will set their sights on a repeat as UFL champions. Can they make history? Fans will find out when the teams hit the field next Spring.
Regular season viewership was +26% vs. the 2023 USFL regular season on FOX. The Championship game attracted audiences too, with 1.6M P2+ viewers, making it the most-watched game of the season (+23%).
Brands looking to connect with an upscale, diverse TV audience look no further… the UFL provides those audiences at scale, with maximum impact and minimal waste.
