In collaboration with Universal, FOX produced an entire episode of LEGO Masters to align with the release of Jurassic World: Dominion.

RESULTS

  • The film’s exposure in the LEGO Masters integration episode & Sneak Peek yielded very positive results:
    • Double-digit increases in both Title Memorability & Intent to View
    • Triple-digit increase for viewers who frequently attend movies
    • Ranked #1 for Positive Movie Opinion
  • LEGO Masters saw considerably higher engagement across social platforms during the integration episode & Sneak Peek, including high double and triple digit increases in Facebook Shares, Twitter Video Views and Instagram Likes
Source: MarketCast TVBE & Nielsen/MRI