• Case Studies

A winning combination

FOX Sports and Dos Equis created an unrivaled college football partnership in 2021. Throughout the season, fans at home, on social, and on-site engaged with countless brand sponsorship elements surrounding the biggest college football moments of the year.

As an Associate Sponsor of Big Noon Kickoff, Dos Equis received a weekly in-show “Dos of Tradition” feature and hits of onsite activations throughout the season.

FOX and Dos Equis also hit the road on the Ultimate College Football Road Trip with Charlotte Wilder and Mark Titus. On 8x stops from Columbus to College Station, the series brought fans inside the traditions and atmosphere of some of the top CFB campuses around the country.

Finally, three Chalk Talk activations gave Dos Equis VIPs the chance to mingle with the FOX CFB team in Los Angeles, Norman, and Chicago.

There are even bigger things in store for year “dos” of the partnership.