2019 Co-Branded Spot: “Leader of the Pack”

In 2019, FOX College Football & Cadillac partnered to create a dynamic co-branded spot that showcased how the all-new Cadillac XT6 is “Crew Ready” through the lens of FOX Sports CFB talent. The spot extended Cadillac’s in-market creative, showcasing FOX CFB analyst Joel Klatt’s “crew” — his wife and three sons – along with a cameo from his broadcast partner, Gus Johnson.