2019 Custom Integration: “Believe with U.S.”

For the 2019 Women’s World Cup, Coca-Cola and FOX Sports collaborated to create a custom integration advertising the limited edition “believe” wristband, and the special coke bottles with tearaway Women’s National Team wristbands. The bottles along with the integration – featuring USWNT teammates Alex Morgan and Kelly O’hara and voiced-over by FOX Soccer talent Rob Stone –  were created to generate excitement for the tournament and support for the US Women’s team.