Discover x FOX BIG 10 Community Spotlight Digital Series

To amplify Discover’s official partnership with the Big Ten and its campaign around small businesses, FOX Sports created “The Big Ten Community Spotlight,” a custom digital franchise hosted by sideline reporter Jenny Taft. Told through the lens of Jenny’s weekly travels to cover FOX’s biggest games, the series features a Custom Open followed by 1–3-minute editorial pieces showcasing the people and places that make Big Ten communities special. Distributed from @CFBonFOX social handles throughout the season, each episode focuses on the Discover brand’s key themes of hard work and responsibility.