Super Bowl LIV Co-Branded Spot Campaign

In 2020, GEICO collaborated with FOX Sports to produce two custom co-branded commercials for broadcast during GEICO’s exclusive half-hour pregame show slot on Super Bowl Sunday.

Seeking to leverage the immense platform of FOX NFL’s Super Bowl 54 coverage to extend GEICO’s brand messaging, FOX NFL Lead Announcer Joe Buck was seamlessly woven into GEICO’s signature “Sequels” universe. This innovative integration injected a timely and relevant twist into GEICO’s renowned comedic scenarios, sparking considerable excitement and conversation throughout the day’s festivities.