2023 FOX Soccer Campaign: “Pixel to Pitch”

FOX Sports and Google Pixel teamed up for the 2023 FIFA Women’s World Cup to create a custom co-branded digital series titled “Pixel to the Pitch.” This editorial series focused on three Angel City FC teammates who represented their respective nations during the summer tournament: Ali Riley for New Zealand, Alyssa Thompson for the USA, and Jun Endo for Japan. This series was a continuation of FOX Sports and Google Pixel’s successful multi-platform partnership and effectively provided the audience with valuable insights into the capabilities of the Google Pixel 7 device.

Through the seamless integration of the Google Pixel 7, viewers not only experienced the phone’s key features but also gained a unique perspective into the stories of these World Cup stars.

FOX Soccer Multi-Platform Distribution

Leveraging FOX Sports’ cross-platform capabilities, each episode of the series premiered before, during, or after each player’s respective match on FOX Soccer’s social channels. The series was also promoted with linear teasers on FOX Soccer studio shows to boost awareness for each digital clip.