2023 Co-Branded Spot: “Experts of the Stay”

For the second consecutive year, FOX CFB and Hampton teamed up to showcase what makes Hampton by Hilton the ultimate place to stay for the College Football season.

FOX CFB’s lead game analyst, Joel Klatt, joined forces with Team Hampton veteran and Waffle expert Gus Johnson to demonstrate the exceptional “For The Stay” experience. This lively commercial spotlights Hampton’s best-in-class service, the delicious & complimentary hot breakfast, and the comfortable rooms that embody the essence of “Hamptonality.”

Custom Partnership Campaign Elements

This year, the partnership expanded to encompass more digital and social forward content with FOX talent participating in reel-style videos and with Hampton proudly serving as the presenting sponsor of the Joel Klatt Podcast.