In the fourth year of FOX Sports + QuickBooks’ NFL partnership, our goal was to target early-start, small business owners to raise awareness around how QB helps them navigate the complexities and anxieties of being a new business owner.

Through a :30 spot, FOX was able to showcase the range of QuickBooks tools in action as they helped Andre Williams, former NFL player and current owner of AW Selvedge Denim Co., gain confidence in his day-to-day operations. The :30 piece provided amplification for QuickBooks’ in-market message of “rookie” business/NFL parallels, as well as a brand lift that showed Intuit capitalized on this high-profile placement during the FOX NFC Championship Pregame Show.