Co-Branded Spot: Minnesota Ice Sculptures

Intuit QuickBooks: The small business champion. In year three of the FOX-Intuit QuickBooks partnership, Intuit aimed to reshape the perception of its product by positioning QuickBooks as the champion for small business owners, showcasing its suite of simple yet powerful tools. To do this, FOX highlighted Minnesota Ice Sculptures and its founders, a young entrepreneur and a former NFL player, who keep things simple by using QuickBooks.

MIS served as the perfect vehicle to show off the range of QuickBooks tools in action, and FOX NFL-themed ice sculptures provided a natural association between the brand and the pregame moment. Backed by a voiceover from FOX’s own Charissa Thompson, the spot delivered the realigned messaging and brand lift that Intuit sought, all in a package that enabled Intuit to capitalize on fans’ excitement for the game, just before kickoff.