FOX NFL Custom Commercial Spots

Iconic players. Engaged audiences. FOX Sports’ TNF schedule presented a unique opportunity for Intuit to tell stories of how QuickBooks backs local small businesses in passionate football cities. In year two of the partnership, we leveraged Intuit’s status as an official NFL partner to bring iconic former players from each market into the creative to further connect with our engaged sports audience.

The stories of small business owners featured narration and cameos by the former players and showcased QuickBooks’ business tools. Long form BTS social content was captured on location to extend the campaign across platforms.