Co-Branded Spot: Jada From The Block

In 2024, Intuit QuickBooks and FOX NFL teamed up to produce a :30 co-branded spot to air during FOX Sports’ NFC Championship pregame broadcast. Looking to highlight a small business owner with ties to the NFL, while also promoting Intuit’s new QuickBooks Money platform, the teams identified Jada Henderson, a custom cleat artist deeply embedded in the football community.

In the spot, Jada showcases her talents by designing a pair of custom cleats for FOX’s football mascot, Cleatus the Robot, creating a direct visual connection between Intuit QuickBooks and FOX NFL.

Positioned in a high-profile placement during the NFC Championship, the collaboration not only heightened QuickBooks Money’s messaging goals but also illustrated the tangible benefits of the platform through the success story of a real-life solopreneur like Jada Henderson.