Super Bowl LIV Co-Branded Spot: “Booth Party”

Pizza and football are a perfect match, and on Super Bowl Sunday, Pizza Hut – the official pizza of the NFL – wanted to remind everyone that you can’t have football without the Hut.

During Pizza Hut’s pregame ownership position, the brand created a co-branded vignette to reinforce that message. With an all-star cast including Troy Aikman, Joe Buck, Jimmy Johnson, and Mike Pereira alongside WWE Superstars Roman Reigns and Sasha Banks, a pregame party in the booth showcased a star-studded, product-filled Pizza Hut Party taking place at the stadium just hours before kickoff.