Super Bowl LI Co-Branded Spot: “Call the Play”

FOX Sports and Pizza Hut collaborated to produce one 60-second custom spot designed to highlight the $6.99 ANY deal to depict Pizza Hut as the solution to fans’ Super Bowl party needs.

With the use of FOX Sports talent Jimmy Johnson and Matt Leinart, accompanied by Hall-of-Famer Emmitt Smith, the spot features an overwhelmed Matt Leinart hosting a Super Bowl party that gets out of hand when more guests show up than expected. Matt looks to renowned coach Jimmy Johnson for help, who “calls the plays” for Matt to turn his party around with orders from Pizza Hut, utilizing the $6.99 ANY deal. When the doorbell rings, none other than Emmitt Smith walks in, saving the day with the Pizza Hut pizzas.