Quality Sleep with NFL on FOX Analyst, Greg Olsen

Greg Olsen’s daily routine looked different in his first season as an NFL on FOX analyst.

While the grind of the practice schedule was gone, quality sleep was key to taking care of his body as he traveled across the country to call games. FOX Sports’ expanded digital partnership with Sleep Number in 2021 was the perfect opportunity to launch “Sleep Like a Pro”, a custom digital series that focused on Olsen’s work/life balance.

The series illustrated how quality sleep from his Sleep Number 360 smart bed positively affects his lifestyle. To promote the content and maximize impressions, FOX distributed the content through cutdowns, Instagram carousels and teasers during FOX NFL pregame shows.