Preparation and training with NFL Insiders

In 2022, Sleep Number and FOX NFL’s custom digital series returned for a second season, revitalized under a new name, “Recover Like A Pro.”

Led again by FOX NFL’s Greg Olsen, this editorial storytelling series offers fans a unique look into the perspectives of established NFL insiders, including Cowboys All-Pro Linebacker Micah Parsons and acclaimed sports performance coach Jamal Liggin. Utilizing FOX Sports’ cross-platform capabilities, the series was launched each week on FOX NFL social handles and promoted with linear teasers on FOX NFL Kickoff to boost awareness for each episode.

Through this custom long-form feature series, viewers were able to gain a deeper understanding of the training and recovery regimens that are crucial to an NFL player’s success while also substantiating the importance of quality sleep and the innovative products offered by Sleep Number. The “Recover Like A Pro” digital series was a continuation of FOX Sports and Sleep Number’s successful multi-platform partnership and effectively provided fans with valuable insights to better their daily lives.