2021 Co-Branded Spot: “Wall of Fame”

When Team State Farm representatives, Aaron Rodgers and Patrick Mahomes, were scheduled to face off during Week 9 America’s Game of the Week, State Farm and the FOX Sports Content Studio recognized an opportunity to amplify the brand’s ‘21-’22 NFL campaign messaging by creating a custom spot to debut around the “State Farm Bowl.”

FOX created a spin-off story of the in-market “Team State Farm” campaign with Jake from State Farm, enlisting FOX talent Terry Bradshaw and Charissa Thompson to join Jake in a piece of custom creative set at FOX Studios. The spot amplified State Farm’s “great rates” brand campaign while bringing humor to the anticipated NFL matchup between Rodgers and Mahomes.