2019 Live Broadcast Integration

State Farm identified sideline reporter Pam Oliver as a natural fit for an extension of their in-market creative.

FOX Sports provided access to Pam for the campaign, and advised on league rules to execute the concept. The end result was a double box stunt execution featuring Pam doing her sideline report that’s interrupted by Aaron Rodgers’ agent. This spot debuted as a lead in to Pam’s live sideline hit, and elicited reactions and natural banter from the broadcasters for seamless, buzzworthy integration.