Visa 2020 “What Would You Like To Be?” Custom Partnership 

Extending VISA’s “Where Would You Like To Be” messaging, FOX Sports developed a custom digital vignette series highlighting the stories of our well known FOX NFL talent. The content celebrates and chronicles our talent’s goals, aspirations, relationships, and achievements in both their professional and personal lives and features Curt Menefee, Charissa Thompson, and Tony Gonzalez.

The campaign reinforces VISA’s messaging, extending it from their Halftime sponsorship and giving them exposure among an engaged NFL audience leading up to the Super Bowl through FOX Sports, VISA, and talent social channels.